Insights into NPD webinar | ONE

The key for businesses is to get access to the most relevant market intelligence and consumer insights and turn these into new products that consumers want to buy.

This North East Scotland Food & Drink Network event will explore these themes in detail and introduce an innovative pilot programme to apply leading-edge insights and foresighting to new product development, which will be delivered by Opportunity North East working in partnership with Scotland Food & Drink.

The interactive session will provide information on the support available to businesses, including via the Knowledge Bank, which is part of the Scotland Food & Drink Partnership recovery plan, and SeedPod. It will include a business case study and opportunities to ask the speakers questions.

The speakers will include:

Andrew Niven, Strategic Market Intelligence Manager, Scotland Food & Drink

• Climate crisis, sustainability, net zero are fast becoming the number one item on the agenda of retailers, foodservice operators and producers all over the world. In this session Andrew will dive into some of the key trends and innovations to kickstart NPD thinking in this crucial area.

Neil Freckingham, Director, ONE Food Hub

• Neil will introduce SeedPod’s combination of facilities, infrastructure, support programmes and connections that will make the region a leader in low carbon food production and environmental sustainability, process and product innovation, premium market development and create high-skill green jobs.

Amanda Brown, Project Director, The Knowledge Bank

• Amanda will introduce the resources available to businesses through the Knowledge Bank.

Rick Allison, Category Insights Manager, Joseph Robertson Ltd

• Rick will give a company case study of insights informing NPD.

Jane MacLeod, Business Growth Manager, ONE Food, Drink & Agriculture

• Jane will introduce the forthcoming Insights into NPD pilot programme for food and drink businesses.

Click here to register for this free webinar.

The North East Food & Drink Network is organised by Opportunity North East in partnership with Aberdeenshire Council to support the growth of the region’s food and drink sector. Industry’s ambition is for the region’s food, drink, agriculture and seafood sector to lead in low carbon food production and environmental sustainability, process and product innovation, premium market development and high-skill green jobs.

Priority is given to food and drink producers and those in the wider supply chain committed to driving innovation in their businesses and based in Aberdeen, Aberdeenshire or Moray.

For more information on the North East Scotland Food & Drink Network, please email elizabeth.mathie@opportunitynortheast.com.