The region's tourism businesses create experiences, VisitAberdeenshire tells the story.
ONE supports VisitAberdeenshire, north east Scotland's destination management organisation, which it co-funds with Aberdeenshire Council and Aberdeen City Council. VisitAberdeenshire has its board, an established governance structure and delivery team. VisitAberdeenshire delivers some of ONE's tourism priorities, and the Chief Executive of ONE is a board member of Visit Aberdeenshire.
VisitAberdeenshire is the officially recognised destination management and marketing organisation (DMO) for the city of Aberdeen and surrounding countryside and coast of Aberdeenshire.
The region's tourism ambition, as outlined in the Destination Aberdeen and Aberdeenshire Tourism Strategy 2018-2023, is to grow visitor spend to £1 billion a year by 2023.
The role of VisitAberdeenshire is threefold:
See the VisitAberdeenshire website for further information.
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