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 Tourism >
Transformational leadership and action

In 2016, the combined spending by day and overnight visitors in north east Scotland was £630 million. With improved facilities for cruise ships in Aberdeen and a new world-class exhibition and conference centre, the volume and value of visitors to the region will increase.

The region's tourism ambition, as outlined in the Destination Aberdeen and Aberdeenshire Tourism Strategy 2018-2023, is to grow visitor spend to £1 billion a year by 2023.

The sector priorities are to keep pace with the latest consumer trends and demands, invest in skills development and create a regional tourism network to develop the visitor economy and provide a sustainable contribution to the economy of north east Scotland.

Opportunity North East (ONE) and VisitAberdeenshire work with tourism businesses to turn the region's unique assets into experiences, connect businesses with customers, promote sustainable growth, invest in skills and leadership, and encourage the sector to collaborate to produce more significant impacts.

VisitAberdeenshireAccelerate GrowthGourmet Food FestivalNorth East Adventure Tourism

Tourism Latest

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  • VisitAberdeenshire Annual Review
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    VisitAberdeenshire has published its Annual Review of 2021-2...
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Opportunity North East Ltd

11 Queens Gardens
Aberdeen
AB15 4YD

+44 (0)1224 061100

info@opportunitynortheast.com

  • About One
    Transforming our Region Annual Event 2022Transformational Leadership and ActionWho We AreDelivery and ImpactRegional EconomyONE Enterprise Fund
  • Transformational Projects
    BioHubSeedPodONE Tech HubSeafood Transformation ProjectNorth East Adventure TourismGourmet Food Festival
  • Digital Tech
    Transformational Leadership and ActionONE Tech HubAccelerate GrowthDigital CatalystInternationalisation and Market DevelopmentStrategic PartnershipsEnergyTechONE CodeBase Tech Startup Fundamentals
  • Energy
    Energy
  • Food, Drink & Agriculture
    Transformational Leadership and ActionSeedPodAccelerate GrowthTransform Food ProductionInternationalisation and Market DevelopmentStrategic Partnerships
  • Life Sciences
    Transformational Leadership and ActionBioHubAccelerate GrowthDigital CatalystInternationalisation and Market DevelopmentStrategic Partnerships
  • Tourism
    Transformational Leadership and ActionVisitAberdeenshireAccelerate GrowthGourmet Food FestivalNorth East Adventure Tourism
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