The rapid evolution of consumer behaviour, customer demands and markets creates opportunities for Scotland’s food and drink producers to develop innovative, on-trend and premium products for domestic and international markets.
The key for businesses is to get access to the most relevant market intelligence and consumer insights and turn these into new products that consumers want to buy.
The North East Scotland Food & Drink Network event on 9 September 2021 explored these themes in detail and introduced an innovative pilot programme to apply leading-edge insights and foresighting to new product development, which will be delivered by Opportunity North East working in partnership with Scotland Food & Drink.
The speakers included:
- Andrew Niven, Strategic Market Intelligence Manager, Scotland Food & Drink
- Neil Freckingham, Director, ONE Food Hub
- Amanda Brown, Project Director, The Knowledge Bank
- Rick Allison, Category Insights Manager, Joseph Robertson Ltd
- Jane MacLeod, Business Growth Manager, ONE Food, Drink & Agriculture
You can view a recording of the webinar here and download copies of the presentations below.
The North East Food & Drink Network is organised by Opportunity North East in partnership with Aberdeenshire Council to support the growth of the region’s food and drink sector. Industry’s ambition is for the region’s food, drink, agriculture and seafood sector to lead in low carbon food production and environmental sustainability, process and product innovation, premium market development and high-skill green jobs.
For more information on the North East Scotland Food & Drink Network, please email elizabeth.mathie@opportunitynortheast.com.
Presentations
Amanda Brown, The Knowledge Bank
Rick Allison, Joseph Robertson Ltd
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