Consumer behaviour has shifted significantly over the past year.
Our next North East Scotland Food & Drink Network webinar, on 8 June, will provide insights for businesses on the changes and what they mean for new routes to market for food and drink producers.
Levercliff will present the findings of its latest consumer tracking survey and SPAR Scotland will share its experience of changes in convenience retail. The session will include a regional business case study from Castleton Farm Shop and Café and the opportunity for questions and answers with the speakers.
Levercliff’s consumer tracking survey has been following shoppers’ changing habits since the start of the Covid-19 pandemic. The survey results explore six key themes in detail: food to go habits; changes in brand and product choices; the likely continuation of online shopping; attitudes towards health and wellness; plus key attitudes around cooking behaviours and food delivery. The latest survey findings will help suppliers identify potential areas of focus for their food and drink business as we emerge from a period of sustained restrictions on everyday life.
SPAR Scotland will share views on how consumer shopping behaviours have changed in convenience retailing, the trends that have emerged and which ones may be set to stay.
Castleton Farm Shop and Café has adapted and evolved its model and routes to market to service customers in response to major behaviour and market changes.
The North East Food & Drink Network is organised by Opportunity North East in partnership with Aberdeenshire Council and aims to support the growth of the region’s food and drink sector. Priority is given to food and drink producers based in Aberdeen, Aberdeenshire or Moray.
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