In June 2021, Opportunity North East delivered the latest in its series of webinars to help food and drink businesses plan for growth, looking at how UK consumer behaviours continue to evolve, key trends and what these mean for routes to market.
Levercliff’s Scottish based director, David Craig, gave north east food and drink producers first access to the results of the firm’s latest consumer tracking survey.
Stephen Brown, Head of Food-to-Go, CJ Lang/SPAR Scotland shared his views on how consumer shopping behaviours have changed in convenience retailing, the trends that have emerged and where this creates new opportunities.
Anna Mitchell, owner of Castleton Farm Shop and Cafe explained how the business has adapted and evolved its model and routes to market to service customers in response to major behaviour and market changes.
A link to the recording of the webinar and a downloadable copy of the presentations are provided below.
The webinar was aimed at food and drink manufacturing and processing businesses based in Aberdeen, Aberdeenshire and Moray and was delivered via the North East Scotland Food & Drink Network, organised by ONE in partnership with Aberdeenshire Council.
For more information on the North East Scotland Food & Drink Network, please email Elizabeth Mathie.
You can view the recording of the 8 June webinar here.
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