A tourism growth programme will help north east businesses target new markets as part of the sector's recovery.
Applications are now being accepted for the third game changer programme for tourism businesses, developed by Opportunity North East (ONE), Scottish Enterprise and VisitAberdeenshire.
The programme's focus on market development and consumer and customer demands aims to help businesses return to growth as part of the sector's recovery.
Participating businesses will identify target markets, define consumer and customer demands and refine their offering to provide the services and experiences that visitors seek. The programme is intense, challenging and requires a commitment of time for the whole programme.
On completion businesses will have developed a growth plan, expanded their knowledge of the local and national tourism support network, and have a clearly defined proposition that addresses their target markets.
The programme will run from mid-January to the end of April 2021. Further information on the programme and how to apply can be found on the VisitAberdeenshire website.
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