In June 2020, Opportunity North East delivered two webinars to provide the latest consumer and market insights to help food and drink businesses reset and plan effectively for the future.
Sector experts shared the latest industry insights and addressed what is happening globally, consumer trends in UK retail and foodservice, and the lessons learned from other countries and markets, including China.
Summaries of the speakers’ content and downloadable copies of their presentations are provide below.
The webinars were aimed at food and drink manufacturing and processing businesses based in Aberdeen, Aberdeenshire and Moray and were delivered via the North East Scotland Food & Drink Network, organised by ONE in partnership with Aberdeenshire Council.
For more information on the North East Scotland Food & Drink Network, please email Elizabeth Mathie (firstname.lastname@example.org).
Speakers 2 June 2020
Neil Hendry, Global Head of Consulting, GlobalData
The Coronavirus pandemic has been transformative for society and businesses alike. Supply chains and consumer dynamics have already irrevocably changed. Neil Hendry's presentation explores the implications of those changes, what it means for businesses in the food and drink sector, and future opportunities.
David Craig, Director, Levercliff
As category consultants to the food and drink industry, Levercliff is advising a broad range of clients on how to adapt. David shared some highlights from Levercliff's Covid-19 Consumer Tracking survey. The survey aims to help companies understand how consumer habits are changing and identifies some of the critical emerging consumer groups.
Speakers 10 June 2020
Lesley Ann Gray, Strategic Insight Director Scotland, Kantar
Lesley covered the emerging UK retail market and consumer trends. Using insight from Kantar’s Purchase, Consumption and Nutrition panels, she looked at how we have changed our behaviour during COVID-19.
Linda Liao, SDI Food & Drink In-Market Specialist (Shanghai)
Linda shared an insight to how COVID-19 has affected the market, what has been learned from this and how businesses have had to adapt to these huge changes.
James Buchan, Managing Director of Dundee-based digital agency Zudu
James provided a perspective on the current situation in China, how Chinese organisations have adapted their digital strategies through the pandemic and demonstrated why this market is a burgeoning opportunity for UK companies. He also provided practical guidance to companies on how to reach Chinese consumers through effective digital and ecommerce strategies.
You can view the recording of the 10 June webinar here. The password is 7z^61!u3 - please ensure that you do not include any additional spaces before or after the characters when entering the password.
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