Food and Drink Ecommerce Webinar | ONE

Join the fully-funded Sell Online Series of masterclasses from Opportunity North East (ONE) this spring to learn how to maximise the potential of Amazon as a direct-to-consumer sales channel for your business. This national programme is supported by the Scotland Food & Drink Partnership and delivered by ONE with Bread & Jam.

Designed for Scottish food and drink manufacturers and producers, four masterclass webinars will help you to:

• Increase revenue selling online.
• Fast track to national distribution.
• Drive more shoppers to your brand.
• Raise brand awareness.
• Own and protect your brand.

You will hear from people who have grown their business through Amazon, and gain access to expertise in setting up, developing, and growing on the Amazon platform.

The industry experts running the masterclasses have launched and grown dozens of food and drink brands online. These include alcohol brands such as Southern Comfort, Paddy Irish Whiskey and Black Magic Spiced Rum, challenger brands like Innocent Drinks, Livia’s, Peppersmith and Dalston Drinks, and start-ups including Nipper & Co and The Woolf’s Kitchen.

The 90-120 minute webinar masterclasses will take place on the following dates:

• Week 1 - Understanding the landscape, E-commerce 101, Q&A with industry experts: Wednesday 3 May 2023 10am

• Week 2 - Launching on Amazon: Wednesday 10 May 2023 10am

• Week 3 - Optimising on Amazon: Wednesday 17 May 2023 10am

• Week 4 - Using paid advertising to drive traffic, Amazon promotional/marketing tools: Wednesday 24 May 2023 10am

The webinars are free of charge, but you must commit to attend all four.

Alongside the webinars, you will have access to expert consultants on Amazon through an online forum exclusive to this programme allowing you to interact and ask questions, and seek solutions for all things Amazon. This also allows you to connect, share and discuss any Amazon related topics and learn from each other. The online community is by invitation only and will be open to programme participants for a number of weeks following the masterclasses.

This programme is fully funded and is open to food and drink manufacturing and producer businesses in Scotland.

Spaces are limited so please register to secure your place on the programme as soon as possible.