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Events
Life Sciences
Posted: 1 June 2020
ONE Life Sciences Leadership Forum 3
When:16 June – 16 June
Time:10.00 - 11.30
Where:Zoom
Contact:events@opportunitynortheast.com

ONE Life Sciences Leadership Forum 1 – engaging your audience with Twitter

As part of its work with industry to double the number of life sciences companies in and around Aberdeen, Opportunity North East is delivering a series of four virtual workshops on digital marketing, value propositions and market access. The workshops are led by experienced life sciences marketer Alix Mackay and delivered via Zoom.

This 90-minute session will provide delegates with best practice for writing a true value proposition and the process for achieving this.

Content:

  • Why a value proposition is different to “benefits” and “key messages”
  • The anatomy of a Value Proposition statement
  • Examples of good and poor value proposition statements
  • The insight required for a good value proposition statement
  • Tools for developing a customer centric value proposition
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New energy supply chain digitalisation programme launched
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