ONE Life Sciences Leadership Forum 3 | ONE

As part of its work with industry to double the number of life sciences companies in and around Aberdeen, Opportunity North East is delivering a series of four virtual workshops on digital marketing, value propositions and market access. The workshops are led by experienced life sciences marketer Alix Mackay and delivered via Zoom.

This 90-minute session will provide delegates with best practice for writing a true value proposition and the process for achieving this.

Content:

• Why a value proposition is different to “benefits” and “key messages”
• The anatomy of a Value Proposition statement
• Examples of good and poor value proposition statements
• The insight required for a good value proposition statement
• Tools for developing a customer centric value proposition