ONE Life Sciences Leadership Forum 2 | ONE

As part of its work with industry to double the number of life sciences companies in and around Aberdeen, Opportunity North East is delivering a series of four virtual workshops on digital marketing, value propositions and market access. The workshops are led by experienced life sciences marketer Alix Mackay and delivered via Zoom.

This 90-minute session will provide participants with insight into how their website is currently performing online and practical steps to increase rankings on Google for search terms that are relevant to their target audience whilst away from the lab.

Content:

• The truth about Google and how it ranks websites
• The 3 most important ranking factors as explained by Google and what this means for a small life science enterprise
• How to create an online strategy based on your current knowledge
• Best practice for writing content for your website
• 3 little known ways to maximise the impact of your online strategy
• Q&A