ONE Life Sciences Leadership Forum | ONE

As part of its work with industry to double the number of life sciences companies in and around Aberdeen, Opportunity North East is delivering a series of four virtual workshops on digital marketing, value propositions and market access. The workshops are led by experienced life sciences marketer Alix Mackay and delivered via Zoom.

This 90-minute session will provide participants with practical daily steps that will enable them to set up a Twitter profile and use it in a way that builds connections and contributes to commercial activities.

Content:

• The role of Twitter for growing a life science business and why it’s different to LinkedIn
• Golden rules for a professional Twitter profile
• Twitter etiquette
• Two things to do every day to build an audience
• What to post on Twitter
• Hashtags what they are and when to use them
• Tagging when to tag and how to do it
• Top tips on how to maximise engagement