New routes to market webinar | ONE

Consumer behaviour has shifted significantly over the past year. This webinar will provide insights for businesses on the changes and what they mean for new routes to market for food and drink producers.

Levercliff will present the findings of its latest consumer tracking survey and Spar Scotland will share its experience of changes in convenience retail. The session will include a regional business case study and the opportunity for questions and answers with the speakers.

Our speakers

David Craig, Director, Levercliff

David will share the findings of Levercliff’s latest consumer tracking survey. The survey has been following the changing habits of consumers since the start of the Covid-19 pandemic, with questions evolving as their habits have changed.

The survey results explore six key themes in detail: food to go habits; changes in brand and product choices; the likely continuation of online shopping; attitudes towards health and wellness; plus key attitudes around cooking behaviours and food delivery.

The presentation is future focussed and will help suppliers identify potential areas of focus for their food and drink business as we emerge from a period of sustained restrictions on everyday life.

Stephen Brown, Head of Food-to-Go, Spar Scotland

Stephen will share his views on how consumer shopping behaviours have changed in convenience retailing, the trends that have emerged and which ones may be set to stay. Stephen will expand on how they want to create destination stores by offering a differentiated range and where this might create opportunities.

Anna Mitchell, Owner, Castleton Farm Shop and Café

Anna will share how the business has adapted and evolved its model and routes to market to service customers in response to major behaviour and market changes and what this means for the future of the business.

Priority is given to food and drink producers based in Aberdeen, Aberdeenshire or Moray.

For more information on the North East Scotland Food & Drink Network, please email elizabeth.mathie@opportunitynortheast.com.

The North East Food & Drink Network is organised by Opportunity North East in partnership with Aberdeenshire Council and aims to support the growth of the region’s food and drink sector.