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New routes to market webinar | ONE

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Events
Food, Drink & Agriculture
Posted: 27 May 2021
North East Scotland Food & Drink Network June 2021
When:8 June – 8 June
Time:10:00 - 11:30
Where:Zoom
Contact:Elizabeth Mathie
One food drink logo fb 400x400

Future routes to market webinar

Consumer behaviour has shifted significantly over the past year. This webinar will provide insights for businesses on the changes and what they mean for new routes to market for food and drink producers.

Levercliff will present the findings of its latest consumer tracking survey and Spar Scotland will share its experience of changes in convenience retail. The session will include a regional business case study and the opportunity for questions and answers with the speakers.

Our speakers

David Craig, Director, Levercliff

David will share the findings of Levercliff’s latest consumer tracking survey. The survey has been following the changing habits of consumers since the start of the Covid-19 pandemic, with questions evolving as their habits have changed.

The survey results explore six key themes in detail: food to go habits; changes in brand and product choices; the likely continuation of online shopping; attitudes towards health and wellness; plus key attitudes around cooking behaviours and food delivery.

The presentation is future focussed and will help suppliers identify potential areas of focus for their food and drink business as we emerge from a period of sustained restrictions on everyday life.

Stephen Brown, Head of Food-to-Go, Spar Scotland

Stephen will share his views on how consumer shopping behaviours have changed in convenience retailing, the trends that have emerged and which ones may be set to stay. Stephen will expand on how they want to create destination stores by offering a differentiated range and where this might create opportunities.

Anna Mitchell, Owner, Castleton Farm Shop and Café

Anna will share how the business has adapted and evolved its model and routes to market to service customers in response to major behaviour and market changes and what this means for the future of the business.

Priority is given to food and drink producers based in Aberdeen, Aberdeenshire or Moray.

For more information on the North East Scotland Food & Drink Network, please email elizabeth.mathie@opportunitynortheast.com.

The North East Food & Drink Network is organised by Opportunity North East in partnership with Aberdeenshire Council and aims to support the growth of the region’s food and drink sector.

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  • About One
    Transforming our Region Annual Event 2022Transformational Leadership and ActionWho We AreDelivery and ImpactRegional EconomyONE Enterprise Fund
  • Transformational Projects
    BioHubSeedPodONE Tech HubSeafood Transformation ProjectNorth East Adventure TourismGourmet Food Festival
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    Transformational Leadership and ActionONE Tech HubAccelerate GrowthDigital CatalystInternationalisation and Market DevelopmentStrategic PartnershipsEnergyTech
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    Transformational Leadership and ActionSeedPodAccelerate GrowthTransform Food ProductionInternationalisation and Market DevelopmentStrategic Partnerships
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    Transformational Leadership and ActionBioHubAccelerate GrowthDigital CatalystInternationalisation and Market DevelopmentStrategic Partnerships
  • Tourism
    Transformational Leadership and ActionVisitAberdeenshireAccelerate GrowthGourmet Food FestivalNorth East Adventure Tourism
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