The Insights into NPD Accelerator provides food and drink manufacturers with the latest sector and category consumer and market insights, supports businesses through a proven new product development (NPD) and existing product development (EPD) innovation process, and helps industry to understand and successfully respond to the evolving demands of buyers, customers and consumers.
Getting involved will enable your business to use insights to shape product, packaging, process, and promotional messages to deliver commercial advantage, drive sales and develop high-value markets.
Greater consumer and customer focus in NPD and EPD will ensure that food and drink businesses lead in premium product development for global markets, increasing the value of sector sales and exports to deliver business growth and new jobs.
Opportunity North East leads this practical programme, working with the Scotland Food & Drink Partnership and The Knowledge Bank.
The Insights into NPD Accelerator supports your business in three ways:
Access to specialist support
- Understanding your needs and connecting you with the right people, projects and organisations to support you with consumer and market-led NPD and EPD commercial propositions.
Commercialising insight
- Identifying and sharing commercial opportunities from the latest market data. Relevant insight at category level, and across key categories, tailored to meet the needs of Scottish food and drink manufacturers.
- One-to-one assessments of individual business NPD and EPD requirements, advice, mentoring and support.
NPD/EPD programme
- An eight-week NPD and EPD programme for manufacturers. Putting insights into the heart of food and drink innovation, using a proven process to achieve the targeted commercial outcomes.
Contact the Insights into NPD Accelerator team via the button below and find out how we can help and support you with your NPD and EPD needs.
The Insights into NPD Accelerator is available to Scottish food and drink manufacturers that are already trading – start-ups, early-mid growth and established businesses – registered in Scotland, and with production facilities located in Scotland.
Opportunity North East leads this practical programme working with the Scotland Food & Drink Partnership and The Knowledge Bank.
The programme is funded by the Scottish Government’s North East Economic Recovery and Skills Fund (NEERSF), Opportunity North East, Scotland Food & Drink and Aberdeenshire Council.
TRKR is the lead contractor for the programme, working with Food2Market and SAC Consulting.
Rapid changes in consumer behaviour, customer demands and markets create opportunities for Scotland’s food and drink producers to develop innovative, on-trend and premium products for domestic and international markets.
Opportunity North East Ltd
11 Queens Gardens
Aberdeen
AB15 4YD