North East Scotland Food & Drink Network – Ready for Events Workshop – 23 April 2019

In conjunction with Taste of Grampian
Tuesday 23 April 2019, 4pm – 7pm

Aberdeen Altens Hotel, AB12 3LF

Register here.

Recent research suggests around 20% of visitor spend in Scotland goes on food and drink which offers a fantastic retail opportunity for producers with quality, authentic products.

This North East Scotland Food & Drink Network event is designed to coincide with the lead up to two major events in the local food and drink events calendar, Taste of Grampian (1 June) and Turriff Show (4 and 5 August). How do you prepare for the best results on the day itself and how do you achieve a long-term benefit from your investment?

Hear from businesses including rora dairy and Summerhouse Drinks about how they plan, prioritise and evaluate the events they attend and from Sandra Reid of Fare Consulting about the major opportunities these events can offer to food and drink producers who want to increase their sales, enhance their reputation and raise their profile while ensuring the events you select are financially viable for your business.

Sandra has over 30 years operational and consultancy knowledge of foodservice and tourism trends and will share her experience of how to present well, engage with your audience, make a lasting impact and will touch on the latest event trends.

Agenda:

3.45-4.00pm         Registration and networking

4.00-4.15pm          Welcome from Aberdeen Altens Hotel and introduction by Opportunity North East

4.15-4.55pm          Session 1 – Preparation, Presentation and Profit and case study from Jane Mackie at rora dairy

4.55-5.20pm          Short sessions with support organisations

5.20-6.00pm          Break. Delegates can visit the information stands of those organisations who can support your business. A buffet will be provided during this time

6.00-6.40pm          Session 2 – After the Event and Future-proofing and case study from Claire Rennie at Summerhouse Drinks

6.40-7.00pm          Networking and close

Speakers include:

  • Sandra Reid, Fare Consulting – Sandra has over thirty years operational and consultancy experience in the hospitality industry. Sandra has delivered business support within the Scottish Enterprise Experiencing Scotland and Event Ready Producers programmes, helping tourism businesses and primary producers to maximise profit through the provision and promotion of Scottish food and drink.
  • Jane Mackie, rora dairy – recent double winner at the North East Scotland Food & Drink Awards, rora dairy launched in 2017 with a range of healthy Scottish yogurt. Jane, who won the Best Large Food Stand at Taste of Grampian, will give some practical advice on how her brand helps her stand out in the crowd.
  • Claire Rennie, Summerhouse Drinks – Claire launched the business in 2014 on the family farm where the Rennie family have farmed for four generations. Now making a range of real lemonades and craft sodas from all-natural ingredients. Claire attends many consumer and trade events across the country and will share her experience.
  • Short sessions with:
    • DC Thomson – how quality commercial content drives marketing success demonstrated by a successful Quality Meat Scotland campaign
    • Connect Local – 4 principles for telling a killer story
    • Food Standards Scotland – how exhibitors and caterers can utilise their initiatives including the healthy eating food charter
    • Zero Waste Scotland – free support and advice on reducing food waste

Please click here to book your place(s) at this free event. Priority is given to food and drink producers exhibiting at Taste of Grampian and the Turriff Show, as well as any other local producers who attend similar events. Any bookings made by non-food businesses through Eventbrite will be declined.

For more information on this event or future North East Scotland Food & Drink Network events, please email elizabeth.mathie@opportunitynortheast.com

Accelerating the growth of start-up and high-potential businesses of all sizes through specific support focused on business growth, market development, innovation and digital transformation, and skills attraction, development and retention, are strategic priorities for ONE as we seek to grow the region’s food, drink and agriculture sector.

The North East Food & Drink Network is organised by Opportunity North East in partnership with Aberdeenshire Council and aims to support the growth of the region’s food and drink sector.

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